Gold Call Blog

No matter the size of your business or what you are selling, chances are that at some point you’ve considered using telephone sales. Is this a good idea? And is it better to do so in-house or to hire another company to make sales for you. These are important questions, and the answer isn’t the same for every company. Let’s go over some of the factors which will determine whether this is a good idea for your product or service.

Do phone sales work?

When you are having a conversation with someone, how do you make sure you keep their interest? You talk about them instead of yourself of course, so why should a cold call be any different? Showing a person that you are interested in them naturally makes them more receptive to speaking with you and that is the first step to a successful cold call.

How can I put the customer first and still sell?

The majority of b2b industries at some point are going to need to utilize telephone marketing. It’s just the nature of the business, especially for small businesses. For most business to business companies initiating personal contact is absolutely essential for conversions, other mediums like television and even the internet simply are not targeted enough, and waiting for your potential client to contact you probably isn’t going to give you the results you need to stay afloat.

As you likely understand by now, the cold call is a difficult tactic, one that can pay off big when done effectively, but something that takes quite a bit of work to get just right.

Cold calls are hard for even the most seasoned sales people. It takes a combination of a great script, a smart pitch, enthusiasm, the right phone numbers just to start with, your individual telemarketers must have a knack for it and must be in the right state of mind during each and every call, then after all of that simple blind timing is important too. Communicating to a perfect stranger, than trying to sell something to them that they most likely never even heard of and didn’t particularly want until your sales person convinces them otherwise can wear on just about anyone.

So you have an A+ telemarketing script, a great sales team, a good product and a long list of numbers for potential sales. Whether you are selling a product or service to businesses or if you are selling directly to the consumer how you “pitch” is just as important as the actual words written down on the piece of paper in front of the sales team making the calls. Pitch is literally the tone you are communicating in. Your target audience isn’t just listening to the words you say; they are listening to how you say them.

If you are a salesperson, at some point you inevitably are going to have to make one or more of these dreaded calls—for some it’s a daily thing. If you dread the idea as much as most than you may want to get a few tips on how to make these calls as painless as possible, while at the same time getting the maximum effect from your cold call. Here are the top three tips for anyone who has to make a cold call, has to be effective during the call, but really, really doesn’t want to do it.