Corporate Overview
http://www.redvision.com/
RedVision is a real estate title search service that aggregates title report information from county records throughout the State of Florida, and then delivers a completed title report to customer subscribers via the Internet.
Redvision sells its title search solutions direct to lenders that close home equity and home equity lines of credit for borrowers in the State of Florida. Redvision also sells its solutions to vendor management companies that use Redvision title report data to facilitate the delivery of title report information to title agencies and law firms.
Products
TitleVision, Lien Position
Background
Based in Gainesville, FL, Redvision Systems sells subscription-based, Internet real estate title search services to title agencies, mortgage lenders, and vendor management companies throughout the United States. In 2005, prior to making any additional investment in building a new direct sales organization, Redvision and Dealbuilders crafted a direct sales & marketing plan that properly identified new market demand for the RedVision title service offering in the state of Florida, and also established the demand for RedVision's title search services in other states.
Dealbuilders Role
Dealbuilders was responsible for designing RedVision's direct sales model, with a specific focus upon telesales execution. Dealbuilders began its engagement with RedVision by acquiring the target list of prospect contact names and phone numbers of the key decision-makers at mortgage banks, credit unions, home construction, and vendor management companies. Dealbuilders then executed sales calls over the telephone to RedVision's target prospects for the purpose of scheduling sales meetings on behalf of RedVision's executive management. During the sales calls held with RedVision sales prospects, Dealbuilders established the agenda for the sales meeting with the sales prospect, and then transitioned control of the sales call over to RedVision.
During its role as a sales prospecting extension of RedVision, Dealbuilders coordinated all aspects of scheduling sales meetings on the calendar between the sales prospect and RedVision's senior management. Each week Dealbuilders provided RedVision senior management with prospect update reports, and held regularly scheduled weekly conference calls to review the prior week's sales prospecting activities.
Results
During its 24-month engagement with RedVision, Dealbuilders helped generate over 200 new customers for Redvision, pushing new sales revenues above the $2 million mark in 2007, and successfully developed new business within the following companies:
HSBC- Timberlink
Wachovia- Greenlink
MacDill FCE
Campus USA FSU
Navy FCU
GMAC- HomeConnects
Countrywide Mortgage