Interactive Edge is a data management solutions provider with a primary focus upon addressing the field sales presentation needs of the consumer products industry.
Product - XP3
Interactive Edge’s flagship product, XP3, was launched in 2003 with the goal of becoming the standard for presenting any data, any time, anywhere - directly in Microsoft PowerPoint.
Dealbuilders was hired in June 2007 to make outbound calls to target prospects for the purpose of scheduling Web meetings on behalf of IE senior management, and the IE field sales organization.
As for the Dealbuilders telesales campaign, the target market for IE's XP3 offering was focused upon the top 100 consumer product companies. At the start of the client engagement, Dealbuilders conducted an analysis of Interactive Edge's direct sales practices and execution, and returned a full report to IE executives. The Dealbuilders management report contained the objective data IE needed to render key decisions for allocating critical direct sales and marketing strategies that would fill the IE sales pipeline.
Once the ideal IE buyer profile was established, Dealbuilders undertook the responsibility for researching and acquiring the sales prospect contact information needed to start making outbound telemarketing calls. The telemarketing calls were made to the VP Sales & specifc product managers. Dealbuilders coordinated all aspects of the scheduling and confirming of any new sales meetings, and also participated in the sales calls with the IE sales prospect.
Each week a 'master' prospect report was submitted to IE executive leadership, and a weekly summary conference call was held to discuss the prior week's sales prospecting activities, and discuss all other sales related matters.
Dealbuilders successfully arranged dozens of sales Web meetings and conference calls on behalf of Interactive Edge during its 5 month engagement.