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Tips for Telemarketing Cold Calling Scripts that Get Results
Whether it is a cold call or if you are calling off of a list of prior contacts, having a great script is what can make or break a sale. There are numerous factors contributing to the success of a telemarketing script, and any telemarketer that is not taking into consideration factors like their target audience and the item or service they are selling is missing the primary concerns which should be taken into account as you are coming up with a great sales script that gets results.
Where do I find a script?
You need not long any further than the site you are currently on. Our Gold Call Script Builder: http://www.dealbuilders.com/goldcalltraining/gold-call-script-builder-kit will help you to create the perfect cold calling script.
Write your own script
If you don’t have time to find a professional to write your script or if you simply don’t have the funds to hire someone, than you are going to have to write it yourself.
Overview
- Thank them for taking the call.
- Identify a problem that you product or service solves.
- Highlight benefits of your product or service.
- Stress how they specifically will benefit, the time they will save, the money they will save, the money they will make, all relevant points specific to them.
- Have a call to action. Don’t wait for them to ask you to buy whatever, tell them to buy whatever. Many a sale is lost for the simple reason the salesperson forgets to ask them to buy.
B2B vs. B2C
If you are selling to a business you need to maintain a higher level of professionalism. Write your script to appeal to a business as a whole, but also to specifically appeal to the individual you are speaking to. What does that mean? If you are contacting facility managers about the energy efficient lighting you sell to businesses for example, tell them how they, the facility manager is going to have less work, will save the company money, will look better. You aren’t just selling to that person, you are selling to the company and you want them to know that you are there to make them look better.
When you are selling to consumer, remain professional but do not use the “business speak” you would use with a business. You likely have a feel for the difference, it means avoiding overused phrasing board rooms love but individuals hate like “facilitate” “synergy” etc. Though you want a more personable feel to the call, stick to the points covered in the overview above.
