How to Perfect Your Pitch – Telemarketing Cold Call How to Guide

So you have an A+ telemarketing script, a great sales team, a good product and a long list of numbers for potential sales. Whether you are selling a product or service to businesses or if you are selling directly to the consumer how you “pitch” is just as important as the actual words written down on the piece of paper in front of the sales team making the calls. Pitch is literally the tone you are communicating in. Your target audience isn’t just listening to the words you say; they are listening to how you say them.

Word for Word?

Usually yes. While the exact words are not going to appeal to every single potential customer and a change here and there may “catch the ear” of an individual more so than the original your script should have been written in such a way to appeal to more of your potential customers. Since you do not know necessarily exactly what would be more appealing for any individual you are talking to, sticking to the script has the best odds of working. It’s a numbers game in most instances.

At the same time it has to sound natural. Do you have a great sales guy or girl that “sounds a little off” when they phrase something the way it is written? If they are good, let it go. They’ll make more sales for having the leeway most likely. The only thing worse than a bad script is a great script mangled by someone who just doesn’t “talk that way” naturally.

All of that said, every salesperson should have that script down so well they can repeat it and sound perfectly natural doing so in their sleep. Make sure they practice. Repetition is the key.

Consider your audience

This is something that should have been covered during the writing of the script, but it continues to be a consideration during the actual presentation, during the phone call.

Always be professional, and always be polite. Keep in mind who you are talking to though. If you are selling to the CEO of a company they are going to have an entire different set of concerns and different expectations from a sales pitch than say a stay at home mom or other consumer target audience.

Get to the point

Polite and professional are well and good, but people don’t want to listen to you being polite and professional all day long. In fact chances are they don’t even want to be on the phone with you and would desperately love the opportunity to hang up on you.

So get to the point. The point of any pitch is what can this product or service do for them? How does it make their life easier? How does it save them money? What are the benefits? How you get this point across is not nearly as important as getting the point across fast and effectively. Many like asking a question; “what if we told you (fill in the blank great thing)? Than ask for a few minutes of their time to delve deeper. This might sound too “telemarketer” for a lot of people, but it’s one of the most common tactics so go with it if you can’t come up with something better.