Should I Hire a Telemarketing Firm for My B2B Telemarketing Campaign?

So you’ve decided to try telemarketing in order to increase your B2B conversions. Or perhaps you’ve already tried it and think there might be a better way? Either way you are in the exact right place because we are going to help you choose just the right telemarketing firm for your business.

So why telemarketing?

Long story short, you need to get a hold of the decision makers in the industry you sell to and they are very busy people. For most business to business companies you are selling a product or service that your target is either not necessarily looking for (or that it exists isn’t even on their radar) or they already have another provider. And so even if you advertise and market through other channels you might not be getting their attention. Telemarketing done the right way can give you that foot in the door you need to show these businesses the benefits your product or service can provide to these businesses.

Hire vs. In-House

One option is to do this in-house, and some companies do choose to go this route. How much experience do you have in this field? Do you have the bandwidth to open an additional branch? Do you have the floor room? Can you train these callers? There is a lot to consider. Perhaps you have a seasonal service and you only need to market on the telephone months of the year. There are a hundred variable to consider while making this decision and the answer isn’t always the same.

There are some advantages to hiring out a telemarketing firm though:

  1. Maybe this is your first time trying phone sales for your business to business model. If so you might want to try a test run before investing in your own phone room, it is actually suggested you do so given the size of the investment.
  2. If you are a seasonal company than the advantage is obvious. Telemarketing companies have a number of clients so they don’t have to worry about re-hiring each season. You only use them when you need them.
  3. Telemarketing, despite its reputation perhaps, is something of a skill, and having a source that has already-trained telemarketers in place will save you a lot of time in training and perfecting your scripts.
  4. Expertise is another great benefit. A telemarketing firm will have experience with all sorts of industries, and an outside perspective very often will help you better sell your product. A combination of experience with other b2b sales along with the specific specialty of telephone marketing can be an invaluable resource for you b2b company, and it is something you may have a lot of trouble finding if you are trying to hire for an in-house phone room.
  5. A telemarketing company will have the capacity to increase the number of calls or decrease the number of calls depending on your needs at a specific time without worrying about manpower.
  6. A telemarketing firm will have the infrastructure you need for a call campaign of any size and in many instances may even be able to help you build a call list.