The Gold Call Script

The Gold Call Helps You Cold Call...

Disarm aggressive and dismissive sales prospects immediately.

Steer every conversation in your favor with The Gold Call.

Book a new sales meeting

inside a 4-minute phone call.

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Turn Cold Calls into 'Gold Calls'


The Gold Call Script-Builder Kit makes it easier for

you to get meetings or demos with sales prospects.

Is your 'Elevator Pitch' stuck in the lobby?

The 'Elevator Pitch' is dead. You can't talk to people like that anymore. After you say "Hello..." there are 2 critical mistakes everyone makes that costs them a first meeting w/ a sales prospect 👉

Sales Prospects Prefer the Gold Call...

The Gold Call Recordings

The Gold Call recordings you are about to hear are real - only the names of the sales prospects and the companies they work for have been withheld.

A Prospect Like the Gold Call I

My Student Masters the Gold Call

A Prospect Like the Gold Call III

A Gold Call Lands the Meeting

The Gold Call Script Builder Kit

Let's Build Your Gold Call...

Discover the core of cold call mastery with the 'Gold Call Script'. This foundational module delivers a comprehensive blueprint, guiding you to craft your custom cold call scripts with precision. Engage with an enriching mix of videos, audios, and workbook downloads, each designed to enhance your scriptwriting skills and elevate your sales approach. Whether you're new to sales or looking to refine your technique, the 'Gold Call Script-Builder Kit' helps lay the foundation for your future success with cold calling.

Gold Call Coach Recordings

Listen as Professor Pete mentors students in real-time, applying principles gleaned from the 'Gold Call Script Builder Kit'.

These interactive 1:1 coaching sessions cover diverse selling scenarios and negotiation tactics, offering invaluable insights. These sessions are not just lessons; they serve as a success blueprint for your sales career.

Starting The Conversation

Your ‘Miranda Rights’ in Sales

Managing Expectations

The Money Step

Asking ‘Negative Questions’

The ‘Pain Funnel’ Gold Call

“Yes” and “NO” Are Equal

Disqualifying to Qualify

The Attention Economy

The ‘Lemonade Statement’

The ‘Attention Question’

Mastering 1st Impressions - Bonding & Rapport

The ‘Up Front Contract’

The ‘Inquiry Gold Call’

The “Pen or Pencil” Confirmation

Mastering Rebuttals and ‘Come Backs’

Gold Call Coach

Sales Call Investigations...

Delve into the investigative world of cold calling with Gold Call CSI:

A forensic analysis of recorded cold call conversations with real sales prospects. Each Gold Call CSI: investigation comes with its own autopsy report that provides an in-depth written analysis of the screenplay dialogue found within each Gold Call CSI: recording.

Track 1 - The Anatomy of a Gold Call

Track 2 - Closing the Sales Appointment

Track 3 - Getting to the Right Person

Track 4 - Leaving Messages

Track 5 - The 'Inquiry' Gold Call

Track 6 - A Gold Call to the Company President

Track 7 - A Sales Prospect Likes the Gold Call


Track 8 - The Follow Up Gold Call - Am I Calling You Back Too Early?


Track 9 - The 2-Minute Gold Call (Closing the Sales Appointment)


Track 10 - THE PERFECT VOICE MAIL MESSAGE (Scripted outline & analysis of the voice mail message that gets your call returned)

Field Tested with Pete's Sales Prospects

Gold Call of the Week Volumes 1 & 2 brings you into the real world of cold calling, showcasing innovative strategies to initiate and properly execute cold call conversations. The Gold Call of the Week recordings demonstrate new ideas you can put to use right away.

Volume I


Welcome to the Gold Call

Can You Send Me Something?

Finding Your Way to the Right Person

The Gold Call 'Ice-Breaker'

Negative Questions for Positive Results

Overcoming Request for Sales Literature

Finding the Prospect's Problem

Overcoming I already have a supplier

Top Down Selling

Getting decisions from Indecisive Prospects

Volume II


Death of a Cold Call

Close the File

Dare to be Different

Don't Believe Everything the Prospect Says…

Making Small Talk

The Overworked and Underpaid Ice-Breaker

Pursue Your Prospects

The Magic Wand Call

The Early Bird Call

The Inquiry Call

Know When to Fold…

The sales call recordings you are about to hear are REAL - Only the names of the sales prospects and the companies they work for have been withheld to protect their privacy.

How often do you get the 'Gatekeeper'?


Gatekeepers can sure be tough on salespeople. They know just what to say when they screen your cold calls. They have their job to do, but so do you! This segment of the Gold Call Script-Builder Kit is a series of recorded phone conversations with real gatekeepers designed to help you better understand how to handle the 'gatekeeper' - straight from the source - the gatekeepers themselves! Listen to gatekeepers reveal their tricks of the trade while teaching you a lesson in how to avoid the games they play.

GateKeeper Call I - The GateKeeper Exposed


GateKeeper Call II - GateKeeper 20- Questions


GateKeeper Call III - The GateKeeper Experience


GateKeeper Call IV - Winning The Cooperation of a GateKeeper


GateKeeper Call V - Building Rapport With GateKeepers


GateKeeper Call VI - It's Against Our Company Policy...


GateKeeper Call VII - Standard Operating Procedure


GateKeeper Call VIII - She’s Proud to be a GateKeeper!

GateKeeper Call IX - The London GateKeeper


GateKeeper Call X - Why Do You Screen Phone Calls?


GateKeeper Call XI - Send Us Literature - or Else!


GateKeeper Call XII - All Salesmen Sound The Same...


GateKeeper Call XIII - GateKeeper ‘Tricks of the Trade”


GateKeeper Call XIV - How Do You Know I'm a Salesman?


GateKeeper XV - I'm Calling To Find Out Why I'm Calling…

The Gatekeeper Call Recordings you are about to hear are REAL - only the names of the Gatekeepers and the companies they work for have been withheld to protect their privacy.

Meet Mayam

Meet Caleb

Meet Giovanni

Choose Your Gold Call Membership

Subscribe - cancel anytime

$24.99 / month

Access the dynamic Gold Call Script Builder Kit for one low monthly fee, offering ongoing resources and updates for sales agents and managers seeking continuous growth.

Lifetime - Includes (1) Personal Gold Call Coach Session (1 hr.)

$250.00

Unlock lifetime access to the Gold Call Script Builder Kit, an essential business development resource tailored for sales agents, managers, and aspirants, all for a one-time tuition payment.

The Gold Call Script

“The Greeting that Gets the Meeting”